Featured Products

weightless shampoo thoroughly cleanses and plumps from root to tip for the ultimate go-big moment now

lightweight conditioner provides the ultimate thickening boost for big results with a voluminous finish

give your shade super staying power with this color-preserving shampoo, filled with UV filters and antioxidants

maintain your shade with this creamy, color-preserving conditioner, rich in UV filters and antioxidants

a smoothing shampoo with time-released humidity protection for silky, frizz-free hair.

a smoothing conditioner with time-released humidity protection for silky, frizz-free hair

repair damage + prevent future breakage

corrective conditioner that hydrates fragile, damaged strands with vegan proteins

a blondes’ best kept secret. cleanse + tone brassy hues while strengthening strands.

a blondes’ best kept secret. condition + tone brassy hues while strengthening strands

wash your way to 3x more hydration* + 72 hour* moisture with this silicone-free conditioner.

wash your way to 3x more hydration* + 72 hour* moisture with this silicone-free shampoo.